Nonprofit helps clothe infants in need
By Stephanie Simons
Oakland’s Lisa Klein is hoping more people will take advantage of Loved Twice’s “buy one, give one” special. For every “ultimate philanthropic baby blanket” bought on LovedTwice.org, for example, one will be donated to a newborn in need.
Of course, Loved Twice will happily take straight-up donations; it boxes and delivers a year’s worth of new and gently used essential clothing for newborns to 1-year-olds in need. Klein started Loved Twice in 2005 in response to Hurricane Katrina, collecting 200 pounds of onesies, blankets, bibs and hats from Bay Area moms like herself in just four days.
“I thought, this is what I really want to do,” says the former advertising art director. “It was a project I could do at home with my children by my side. As they grow, they help me see the importance of giving back to others who are less fortunate.”
Loved Twice has earned impressive media buzz (think People magazine and “The Today Show”) for its efforts, which now reach across the United States.
The boxes are distributed through licensed social workers in hospitals, shelters and clinics, including Children’s Hospital Oakland, San Francisco General, Alta Bates Summit Medical Center, Shelter Network on the Peninsula and Brighter Beginnings in the East Bay. Donation bins have been set up at retail locations (see sidebar). And excess inventory is picked up from countless clothing stores. Some companies have started hosting hand-me-down sorting events that end with deliveries to local hospitals.
“I’ve collected more than 31,000 pounds of baby clothes that would otherwise end up in landfills,” Klein says.
In fact, local communities have been so generous that the front yard of Klein’s home is cluttered with the spill-over. “It’s definitely time to start fundraising efforts so we can afford to have a warehouse,” she says.
For more information, visit LovedTwice.org.
Cool Tops Cuts for Kids, 5697 Miles Ave., Oakland; 3367 Mount Diablo Blvd., Lafayette; 3171 Crow Canyon Place, San Ramon
Marin Kids Consignment, 814 Francisco Blvd. West, San Rafael
The Dailey Method, 3528 Alameda De Las Pulgas, Menlo Park; 249 First St., Los Altos