~ By Katharine Fong; photos by Thu Ly.
Longing for Gisele Bundchen’s beach-kissed waves, or Jennifer Aniston’s shiny sleek locks? Unless you’re an accomplished master with a blow dryer, curling iron and a cabinet full of products, it’s a rare day that your ’do matches your expectations.
Now every day can be a good hair day in Silicon Valley. Drybar, which has been giving women around the country the tresses they’ve treasured, opens Aug. 10 at Santana Row. Drybar started in 2010 with a revolutionary concept: offering women a shampoo and blow-dry styling for a flat rate of $35 with the motto, “No cuts. No color. Just blowouts.”
The founder, Alli Webb, opened the first salon in Brentwood (in L.A.), and Drybar has quickly grown to 16 locations across the U.S.
“After the incredible reaction from the women of San Francisco to our shop on Fillmore, we immediately began seeking out additional Bay Area locations,” Webb said about choosing Santana Row as its first South Bay location. A second Silicon Valley location is scheduled for Stanford Shopping Center in Palo Alto in late fall.
Celebrity regulars to Drybar include Jennifer Love Hewitt, Cindy Crawford, Miley Cyrus, Maria Shriver and Rose McGowan, who liked the concept so much that she became an investor.
The company CEO is Webb’s brother, Michael Landau, a former Yahoo brand marketing manager.
The 1,499-square-foot location at Santana Row features all the whimsical components that make Drybar such a hit: bright yellow ionic hair dryers that hang from ceiling fixtures and a menu of blowout styles named after cocktails. Ask for a Mai Tai and you’ll get Gisele’s sexy beach look. The Manhattan is a sleek city blowout, a la Demi. A Cosmo-Tai gives you Jennifer Love Hewitt’s curvy curls. They’re served with complimentary wine, champagne, coffee or tea.
Parties and stylin’ for little ladies are offered, too.
Drybar, 377 Santana Row, Suite 1050, San Jose, 408.956.6100, thedrybar.com
Category: Shop Talk